Case Studies

Worldwide Advertising Agency

Client Description

Integrated communications agency with offices around the world delivering advertising and marketing solutions across all media.

Project Highlights

An integral part of the implementation process involves the identification of every phone line, number and circuit. With high project turnover, Ad Agencies quite often have lines that should have been cancelled, excess trunk capacity for high-volume campaigns and a much more significant churn of services than typical business might see.

Sydian was able to reduce individual business line services by over 75%. Consolidation of numbers and fax lines further reduced their line services by 50%. Finally, Sydian uncovered an over-provisioning situation where we were able to reduce total circuit load by almost 30%. Removal and reconfiguration of these services yielded significant cost reductions, while the Agency would notice no change in service levels.

Impact

Sydian delivered almost 40% savings to the bottom line. As a result of this windfall, the Agency was able to begin several strategic communications initiatives 18 months sooner than forecasted.

Call Center        Industrial Manufacturing        Commercial Manufacturing        Printing        Television